by Alex R. Travers
Make no mistake. Stuart Weitzman is a skilled shoemaker who gets sex appeal. Mr. Weitzman, who operates 40 retail stores across the United States and 42 international stores, recently tapped the actor-author-artist James Franco to direct a series of four short films for the brand. This morning, the first vignette, “Walking After Midnight,” was released on the Stuart Weitzman Facebook page.
The movie may be without words, but that won’t stop its heroine, supermodel extraordinaire Petra Nemcova, from grabbing your attention. “Walking After Midnight” grafts on elements from films such as Mondo New York and Basquiat. As Nemcova confidently cruises the city streets, (consummate downtowners will recognize this summer’s Lady Aiko mural, Adam Green objects d’art, and the Hole’s façade) we momentarily enter into her life. Nemcova personifies chic. No velvet rope will bar her. We wonder: where will those 85 MM scarlet mustang hair booties lead her next?
For the film’s soundtrack, Franco uses the Mexican-American Indie band Girl in a Coma. Their name pays homage to The Smiths’—whom you’ll always hear at haute haunts below 14th Street—song “Girlfriend in a Coma.” The trio appropriately covers Patsy Cline’s “Walking After Midnight” in their own raspy, playful style. No use fighting it. This confident, sexy, and hypnotic film captures all the attributes of the Stuart Weitzman woman.
Starting this week, Facebook and Twitter will fuel the conversation by encouraging people to engage in the ultimate viewing party and share the video. Because a key theme of the film is the concept of “walking,” the hashtag #WalkOn will be a trending topic on Twitter. The next three episodes will be released on consecutive “Weitzman Wednesdays” and the entire film will go live on October 26th.